FreshBooks Opens-up Online Invoicing and Timesheets Platform for New Services, Widgets, and Application Mashups

Released on = July 9, 2007, 12:18 pm

Press Release Author = Alison McNeill

Industry = Accounting

Press Release Summary = New APIs allow application integrators, service providers,
and tech-savvy users to design FreshBooks into their systems and applications

Press Release Body = TORONTO - July 9, 2007 - FreshBooks, which recently surpassed
180,000 happy business users, is blowing the doors wide open for its online billing
and time-tracking service with the release of its API. In doing so, the company is
building a 21st Century invoicing platform for the Software-as-a-Service (SaaS)
industry, making the Web a more effective and friendly place for business
transactions for small businesses, entrepreneurs, and their customers.

FreshBooks API allows application designers, businesses, services companies, and
users to integrate FreshBooks' industry-leading billing platform into an entirely
new category of products, features, and solutions for enhancing and streamlining
productivity, workflow, sales, CRM, project management, and invoicing.

Application/service integrators can incorporate FreshBooks APIs into existing and
new products to extend functionality, including timers, project planners, and
desktop widgets. Services providers, such as ISPs, Web apps, wine, book or other
product of the month clubs, with an existing sales infrastructure can use the API to
add a professional-quality billing component. Tech savvy customers can also
integrate FreshBooks functionality into their current workflow. All share the common
goal of improving customer services and expediting the payment process.

"Over the last four years, FreshBooks has learned a lot about what small businesses
and their customers need in order to improve the workflow, customer service and
billing process," said Mike McDerment, CEO of FreshBooks. "By making our API
available, we're helping other businesses enhance the process for delivering
professional invoices over email and ground mail, efficiently tracking accounts
receivable, cordially managing disputes, recording payment histories to ensure peace
of mind for customers, and collecting payments online from customers.\"

FreshBooks is a painless online invoicing and time-tracking service designed to make
its users look as professional as 'Fortune 500\' companies. It changes the way
businesses manage their books, saving them time, improving their cash flow,
enhancing client communications, and streamlining their business processes.

Before FreshBooks, businesses used to wait until the end of the month to do their
billing, using a combination of complicated spreadsheets or software-based
accounting software. Using FreshBooks, the same businesses bill their clients the
same day as they complete projects - allowing them to get paid faster.

Freshbooks API is open for businesses to better serve legal professionals,
PR/marketing firms, advertising agencies, nurses, project managers, contractors,
freelancers, consultants, virtual assistants, journalists, technicians, developers,
web designers, graphic designers, etc.

Links:
FreshBooks - www.freshbooks.com

FreshBooks API - www.freshbooks.com/api

FreshBooks Blog - www.freshbooks.com/blog/

FreshBooks Press Centre - www.freshbooks.com/media/

About FreshBooks, the Company
Based in Toronto, Ontario, Canada, FreshBooks, formerly 2ndSite, was introduced on
May 1st 2004 and has released 18 new versions since then.

Aside from providing painless online time tracking and billing services, FreshBooks
also helps small businesses by driving community-based initiatives such as weekly
tele-seminars, daily web log stories with helpful information, and an active,
user-driven forum. The company can be reached at 866-303-6061 or
info[at]freshbooks.com.


Web Site = http://www.future-works.com

Contact Details = Alison McNeill
FutureWorks, Inc.
alison@future-works.com

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